Perfume and music share a similar language: notes, accord, symphony, projection… the list goes on. For today’s post I’ve chosen to look at two highly interesting takes on the relationship between music and scent. First, is the phenomenon of aroma jockeying- or scent illustration as some call it- in the form of Austrian DJ ODO7. The second titbit for the day is the Oflactiano- a piano that plays fragarnce, not music, created by installation artist Peter De Cupere.

 

 

 

Odo7 

 

odo7

 

Harmony concept:

Stage, ventilators, scents

harmonizing with the music

scents to uplift the mood of the audience

 

 quote from www.odo7.com

 

 

There is very little glory in scent today unless it comes out of a bottle of perfume. Unlike our ancient forbearers that revered perfumes, smoke and oils for both spiritual and cultural reasons, today we’re so used to cleansing our atmosphere of adverse smells that we live in such sanitised environments; especially when it comes to public events. Erich Berghammer pushes these boundaries by using music as a narrative to expose his audience to a wider parameter of smells.

Odo7 (real name Erich Berghammer) is a self styled Aroma Jockey, a career he carved out from his passion for fragrances and music. What exactly is an aroma jockey? It’s a little like a real time perfumer that composes various fragrances in accordance to the music being played at that moment. Using ventilators, fans, incense burners and airsprays, Odo7 unleashes a sequence of scents to crowds at festivals, gigs, and concerts in time with his music sets. Why do it? for the ultimate multisensory experience of course.

How did he become an AJ? Berghammer noticed a gap in the market where smell- one of the greatest and most mysterious senses- was missing from daily life. He took to learning and testing how different materials developed, what mixes worked well together, and undertook his first AJ gig in Brussels in 2002.  With growing popularity over the years, Berghammer saw his project grow in size to a point where he is extensive list of clients and collaborators now includes the likes of Isabella Rossini, Vogue, Nike, Wrigley’s, Ford, Christian Dior, Jean Paul Gaultier, and Mysteryland festivals.

Odo7’s upcoming collaboration with the Amsterdam Chamber Orchestra will take place on the 2th April 2015, at the Concertgebouw, with the Insofar conductor Peter Santa. The concert, “Potpourri: The Scent of Music”, will explore the works of  Elgar, Puccini, Brahms and Ravel, as well as the work of other composers.

Insisting that all his materials are sourced from natural, organic and undiluted oils, woods, incenses, fruits and florals, Odo7 believes that they deliver the audience a greater psychological experience, making for a more cohesive, euphoric event. Each of Odo7’s sets last for an average of two hours through a “world of fragrance olfactory effects” (www.Odo7.com). In fact, the sequential nature of Odo7’s sets follows the very nature of perfume itself- with each note developing at a time delay relative to a note’s molecular vibration.

 

For more information, please visit www.odo7.com.

 

The Olfactiano

 

olfactiano

 

The Olfactiano is an olfactive piano- an instrument whose keys release specific scents through pipes placed on the back of the piano; and was invented by installation artist, and perfume aficionado Peter De Cupere.

It actually takes a lot of cues from the arrangement of an organ, where the instrument’s keys are split between three layers- as well as following the principles of perfumery’s layers: top notes, middle notes, and base notes, and its pipes are just like those from an organ.

Each key relies on a wind machine to unleash the scents, and so any arrangement of the keys holds endless possibilities, which is fortunate as the instrument was designed for Scentsonatas- concerts where the audience are seated in front of the piano to smell the myriad of scents that come their way. The intensity of the scores can be altered depending on the size of audience and location.

Speaking about his first Scentsonata in Brussels, “At the beginning of the smellsonata, I explain that they have to smell and enjoy the fragrances like they would listen to music. It’s funny to play on the Olfactiano, you always have to control the air level depending on the scent and it’s good that it’s based on three levels. I have found out that there are a lot of possibilities with the fragrances.” (www.scentconcerts.com).

 

For more information about Peter De Cupere’s work, please see www.peterdecupere.net.

Disclaimer:

*photograph of Odo7 is from the website of www.codacapo.com

**photograph of the Olfactiano is from the website of Huffington Post, from an article about De Cupere- http://goo.gl/Vbqm7h