Regent St, London, UK



Liberty is best known for their print fabrics, silk scarf collections, and supporting up-and-coming British designers. Royal purple bags flutter between the mock-tudor beams and banisters, and aside from some rather eccentric household items, they boast a well-stocked fragrance department.

Naturally the store can be crowded at times given the it’s size, so you might get whiffs of Acqua di Parma’s Iris Nobile when you’re trying to focus on Creed’s Bois du Portugal.

That being said it’s a lovely little slice of fragrant chaos. I don’t know if I love it because Le Labo have their own concession (and in true Le Labo style will mix your fragrance right in front of you), or because I can go sniff Astier de Villatte candles afterwards at their home department. Right now it could do with expanding the floor space allocated to perfume- its edged a little too close to resembling a messy closet when its packed with customers.

Liberty is known for stocking varied and creative brands, which is reflected in it’s fragrance department. The overall collection is split between three anti-rooms, and boasts brands such as Nasomatto, Frederic Malle, Byredo Parfums, Jack, Creed, Comme des Garcons, Parfums Divine, Aedes de Venustas, Maison Francis Kurkdjian and Annick Goutal.

Prices vary from £22- £475, so it’s really a mixed bag, and caters to a wide range of tastes. Assistants are very helpful, but if you need particular help with certain fragrances then go when the store’s quiet. Visit their website for more information,



Location: Regent Street, London W1B 5AH (The main entrance is on Great Marlborough St).
Opening hours: Monday to Saturday: 10am – 8pm, Sunday: 12 – 6pm
By Tube: Oxford Circus – (Central, Bakerloo and Victoria line), Piccadilly Circus (Piccadilly and Bakerloo line)

 – SeeThe Perfume Hunt  to see the store locations on a map –

*Photo: PA Photos-